LinkedIn company pages currently have a flaw in that your competitors can potentially find out who your clients are. In my training seminars on LinkedIn I have always recommended that personal profiles should have their settings so that all your connections are not visible to others. This advice would only be tempered if you worked in a sector that didn’t have any competition for sales. Now in my training on LinkedIn Company Pages I have extended this advice to not ask your clients to ‘Follow’ your company page – which does rather negate this part of LinkedIn.
Look at a Page on Facebook. You can find out limited information such as how many Likes they have and some details about their most successful weeks and their most popular age group BUT you can’t easily find out who has liked the page. Compare and contrast to a LinkedIn Company Page. You can find out which employees are in your network and how many employees are registered in LinkedIn. But a simple click will deliver to you a complete list of the pages’ followers. This could be very useful in a highly competitive sector. Since March 2013 LinkedIn has been lobbied to give its users an option to hide followers on company pages. Here are some of the posts on the thread:
“this feature is of critical need – i know a number of companies who have had to delete there linked in page as competitors are getting smart and just browsing through those following a company and marketing direct to them.” ~ Harvey Dunn
“I agree wholeheartedly with this. If the company I am with cannot hide their followers then we will have to delete our LinkedIn Page — we can’t afford to have our customers out in the open and available like that. It’s a shame that this option doesn’t exist yet. Please work on it, LinkedIn! There is a huge need for this kind of privacy” ~ Michelle Aubrey
If you feel as strongly as I do please add your comments to the support thread and send tweets asking for this feature to:
My advice remains to not ask your clients to follow your company page but do go and do some competitive marketing and have look at your rival’s company pages !