This was a busy day in London as I had earlier given a breakfast presentation on an introduction to social media to an invited audience at the Gestalt Centre.
This MWB office was a new location for me. It was just up from Oxford Circus in Cavendish Square. The offices that UK4Business usually uses in central London, off Regent Street, were not available (so no visits to the Apple store for me).
Here are the questions that I was asked about as we started the session:
How best do we use hashtags?
How can we stand out from the others in social media?
How can we use Twitter to communicate our message?
How do we make our company interesting on social media?
Hashtags have a history from 2007 when they were proposed to be used in Twitter. For more details see History of Hashtags [INFOGRAPHIC] . They are used to improve the searchability of your tweets, to book mark conversations or to join in topics that are trending. Searchability is particularly important because of the millions of tweets that are posted every hour of every day – so how best to get your tweets ‘noticed’? But, remember don’t hashtag every word or have hashtags that are ridiculously long.
We also discussed how hashtags can get hi-jacked (e.g. McDonalds’ campaign in the USA back in 2012 when # McDStories was used by detractors who posted so many negative comments that the public displays of hashtagged posts were removed.).
“Informative, thorough, engaging”
“Very good, with lots of hints & tips”
~ Mandy National Biodiversity Network
“Very helpful, informative and very interesting”
“[The] types of tweets helped me to understand the concept and use of Twitter which I didn’t fully understand before”