I was asked to give a short presentation on social media and to include some useful tips for the Farnham Independent Networking business group.
The group meets early every Tuesday morning at the Hogs Bag Hotel in Farnham and I was their guest speaker on the 22nd of July 2014.
Over the last few years I have been teaching people how to use social media effectively to promote their business in sessions that typically last for up to 3 hours. In order to meet the time requirement I set each slide within PowerPoint to automatically move on after a set time.
In this version I’ve added a little more text to the slides as the original was pretty much ‘text free’.
After introductions and a look at the large number of networks available I reminded the audience that as a customer facing employee or as the owner of a business then the most important page on the Internet is your LinkedIn Personal Profile. I explained what I believe to be the key components including a suitable keywords and a photo. The choice of keywords is particularly important as these will enable your page to be picked up by Google searches.
A couple of the questions after the presentation
Why are people following me still on Twitter?
This was a question about a near dormant Twitter account that hadn’t had a lot of recent activity. I’m guessing that accounts that follow or are being followed by the account are active and others are trying to join in by following accounts that these active accounts are linked to.
How many tweets should I send each day?
Not many people realise that Twitter the number of tweets that any one account can send in one day. This limit currently is 1,000 but none of us should try and come even close to this number! Posting only once a day is probably way too few. The key here is to experiment and to look at what you see others doing. It is very important to chose a time of day that your clients are likely to be on Twitter – if you are not sure then ask your existing clients when they are using Twitter. Do remember not to post within seconds of a previous post. I recommend repeating posts (with other posts in-between) at least 2 or even three times with 8 hours between each tweet.
“Simplified the ‘plethora’ of information regarding social media”
~ Dan of HSL Building Services
“Opening my eyes to the possibilities of using social media”
~ Naomi of Evolution Care
“Fantastic taster within 10 minutes
Very enjoyable – would like to learn more