We had a full days training in Birmingham at etc.venues’ Maple House with LinkedIn and Twitter social media for business in association with UK4Business.
We had travelled from Chester to Birmingham in the early evening. On the train we discussed with a solicitor the issues of privacy in social media and the irony of their employer promoting social media on the company website but banning access to LinkedIn for all employees, making it impossible for employees to ‘connect’ with clients.
Arriving early evening left us plenty of time to visit the Christmas Market. Birmingham is twinned with Frankfurt and with that association now boasts the largest German Christmas Market in the UK.
The first seminar in the morning was LinkedIn.
Here are the initial queries of the attendees to the morning’s training.
How to use LinkedIn for targeted marketing
What is the business Development perspective?
Can I use LinkedIn to track my competitors?
I want to increase customer contact (in our sectors)
Tell me about LinkedIn’s features (what am I missing?)
How much time should I spend on LinkedIn?
Advice on LinkedIn ‘etiquette’ please
We were interrupted by the windows being cleaned!
“It has convinced me to join LinkedIn and to ensure it is used by our company as part of our Marketing”
~ Sarah School Property Matters
“A really good understanding of how LinkedIn can help develop interest/leads”
“It couldn’t be better for a fast paced, interesting overview of LinkedIn. Thank you”
~ Hannah Prima Solutions
etc.venues have great examples of how to promote their social media accounts:
The last session of the day was Twitter for Business.
How do we setup our profile?
How do we start to use Twitter?
So how do we capture the attention of others?
Can we use Twitter for events?
“Great seminar, some invaluable tips for a new Tweeter”